General Motors Advanced Design UK

Supporting and inspiring creativity through cutting-edge design for General Motors

GM AD Europe Feb24 051

Client

General Motors Advanced Design UK

Location

Royal Leamington Spa

Working alongside some of Europe’s top designers in the automotive world was unique—and helping to design the interior of a highly secretive facility took things to a whole new level. 

The attention to detail is there from the moment you step into the facility. 

Every element reflects the creativity and passion of people who live and breathe design at the highest level. 

The space strikes the perfect balance: high-end pieces combined with a bespoke reception area that sets the tone for the rest of the studio.

General Motors Advanced Design's new environment is one that inspires and supports creativity through cutting-edge design. 

However, getting to the final result was no small feat. It involved countless hours of planning and refining, with every tiny detail of the furniture carefully considered to complement the space.

Sophisticated AV and presentation systems were seamlessly integrated to make the space as functional as it is sleek and beautiful. 

When you’re working with the best, there’s no room for anything less than excellence—and the results speak for themselves.

“Mike Simcoe has made it clear that he wants us involved in the whole global network of GM design. We will be a kind of think-tank, a contributor to everything that goes on inside the mothership.”

Julian Thomson